Adapting to Exceed Client Expectations
“Our clients were increasingly cost-conscious, demanding greater efficiency, by which they often meant lower fees and predictable efficiency, such as flat fees or project-based fees,” said Salazar. “On a very deep level, I believed these were legitimate concerns and that to meet them, our industry needed to adopt a smart, lean and tech-savvy approach to legal work. Yet Big Law seemed intent on maintaining the status quo.”
“Nearly every other industry uses technology to drive efficiency, and it was time to question traditional legal practices. I wanted to establish a firm that quickly identifies the value clients want and delivers that value as quickly and powerfully as possible. I was determined to use as much modern technology as possible,” he said.
Clients quickly saw the benefits of working with Salazar Law. ROSS helps the firm respond to opposing counsel faster and reduces the time it takes to get the precise answers they need to win cases. As their successes piled up, more clients signed on.
“We do the same sophisticated work that I did at Greenberg Traurig. We compete against Big Law to get that work, and we compete against them in the actual matters themselves.”
Driving Profitability Through Efficiency
Because ROSS lets Salazar Law quickly find the most relevant case law for clients, they have no need to support a dedicated research team.
“ROSS is so highly intuitive and easy to use that we were able to introduce it into our workflow seamlessly. Right away that led to a healthy and productive re-evaluation of how we approached legal research at the firm,” said Salazar.
And now that research takes up a much smaller portion of the project fees the firm charges clients, the ROI on individual projects is higher, and so is client satisfaction. Salazar attorneys face no difficulties in logging onto ROSS to ask questions thanks to the tool’s intuitive interface. They no longer need to block off time to set up research queries, which means they spend the time saved doing real research. “It’s like going from a rotary phone to an iPhone,” said Salazar.